ávitāe

ávitāe– n: 1. provides a new and better alternative to soft drinks and energy drinks: caffeinated water. 2. Smart cookie they are- water + caffeine + zero calories = me happy

How do you review a product like this? It’s water, with caffeine. It tastes, well, like water.

I was tweeting one day (Psst…If you don’t follow me already, I’m @kristiecranford) and a company offered to send me samples of their water with caffeine.  Seconds later, the lovely @BritPR_avitae asked me for my address, she would send me samples of ávitāe.

Bonus point 1– eagle eye BritPR_avitae saw an opportunity. 

Just a few short days later a beautiful blue box with these gems inside showed up (photo by EvolFeta Photography):

Bonus point 2handwritten note from @BritPR_avitae, aka Brittany Wilson herself.  In a time of impersonal computer generated “press 1 for this, 2 for that” service, this personal touch stood out to me.

My first impression, it had impact. Nice classy unexpected packaging. The bottles are stylish, sporty. The bottles are color coded for the amount of caffeine in each. The orange bottle has 45mg of caffeine. This one is equal to the amount of caffeine in a soda (or “pop” for you other regions). The red bottle has 90mg of caffeine. That one is equal to the amount of caffeine in a cup of coffee.  Easy to spot and recognize when going for a caffeine fix.

For one of my early long runs I mixed my electrolyte energy drink mix with ávitāe, it was nice having that extra caffeine boost.  The ávitāe website has an online cookbook full of recipes on other ways you can use their product.

Taste?  It’s water, clear, crisp, water.  Reaction when drinking out in public? I was greatly surprised at how these bottles are magnets for unexpected conversation and questions from complete strangers. “Ooh what is that?” “I need that!” “Where can I get that?”

“Does it really taste like water?” <—this one got annoying. No, it tastes like pizza. Seriously?

“Do you come here often” <—that one was disturbing.

Bonus point 3– ávitāe gives back! ávitāe uses PET Recyclable Plastics in their bottles. They are the most recycled kind of plastic and are biodegradable. They highly encourage consumers to recycle the bottles on all packaging (labels, boxes, 24 pack plastic cases, etc). They use reverse osmosis to purify the water, but with a 1 to 1 output instead of a 3 to 1 output. When normal bottled water companies use reverse osmosis to purify their water, they have 3 gallons of wasted water filled with the chemicals taken out of the purified water, for every 1 gallon of purified water they can use. ávitāe only has 1 gallon of waste water for every 1 gallon of purified water. They do this to save the world’s water supply and get as much usable, purified water as possible.

Bonus point 4– when I contacted Brittany about wanting to gush about ávitāe on my blog her response was so quick my head spun.

My official opinion? I like it. I love the personal attention I received. Yes, I will buy ávitāe.  I will use ávitāe to stay hydrated and awake while logging miles training for on upcoming race that has a start time of midnight. 

Bonus point 5PRODUCT GIVEAWAY!!!!

The lovely folks at ávitāe are giving away a box just like I received (2 each of the 45mg and 90mg bottles) to 4 lucky winners from my blog!

Here’s how you win. No jumping through hoops. Really, no hoops. You don’t have to click this, retweet that, like this, post that. Just comment below on why you want to try ávitāe.  Only one comment per person please. Winners will be drawn at random on March 17th.  I will notify winners by replying to their comment.  You will provide your contact information to me and I will forward it to the folks of ávitāe who will in return send your prize directly to you.

Good luck. On your mark, get set…GO!

To learn more about ávitāe and place an order, check them out online at www.myavitae.com